2012 is flying by furiously and it’s already the end of March, which in SnL’s world means another New York Press Trip.  Last week, two SnL team members Allie and Marla headed to New York to present fall 12 client products to top accessories editors and bloggers.  Four enormous suitcases, cross county plane ride, and personal taxi driver later, they hit the ground running.  Lucky the weather was nicer in NY than it was in LA.  Marla and Allie drove throughout the city with the help of  their fabulous driver Adnan, stopping off at the Conde Nast, Hearst, Meredith, Bauer buildings. for three days presenting  great fashion and accessory products including Restricted Footwear, Matisse Footwear, K. Bell Socks, Freestyle and Shark Watches, Tsukihoshi, Queen George, and Q.  Marla and Allie became masters of unzipping suitcases, presenting product, zipping suitcases, hopping into the car, and driving off to the next appointment.

Night two, Marla and Allie had the opportunity to head downtown to the 9/11 memorial.  With heightened security they walked through a maze   of security check points until it opened up into a courtyard with trees, pools, and buildings under construction.  In the center of the courtyard were huge pools about the perimeter of the former towers labeled “North Tower” and “South Tower”.  Along the pool each name, department, and flights were carved along the ledge honoring the innocent victims that were taken.   By the North Tower pool stood a tree known as the survivor’s tree.  Friends, family, and tourist left medallions, flowers, and notes in honor of those who have been affected by 9/11. Computers were set up against a wall to locate the names on each pool.

After 4 long days of travel, appointments, and the 9/11 memorial visit, Marla and Allie were ready to head back to the west coast.  As exhausted as they were, SnL had a successful trip with 26 media appointments.  Each client had stand out pieces that the editors went crazy for.  Restricted’s Lynn in burgundy was a hit while Matisse’s Tonic and Welsh were crowd pleasers.  The editors won’t be able to forget how soft the Shark Slim silicone straps are, and how cozy K. Bell’s soft & dreamy Over The Knees feel.  The editors loved Tsukihoshi’s washable feature and Queen George’s edgy skull prints.  Q’s exquisite transition ring, an inverted black pave diamond left the editors speechless.  SnL is excited and ready to fully dive into the fall 12 season!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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In the PR world, you will notice there are some agencies that focus on everything underneath the sun (fashion, beauty, lifestyle, décor, entertainment etc.) and you wonder to yourself…How do they do it all? Once you delve a bit deeper you come to realize how important it is to always maintain your credibility within your specific area of expertise, but also to expand your horizons and change as necessary to meet the demands of new prospects. Even though that might mean seeking out new relationships and delving into new territories outside of once familiar waters ( good for you!), a great agency should be able to successfully expand their portfolio and continue to make themselves relevant in years to come.

Perfect example; here at SnL we started off as a west coast fashion and footwear PR agency and we have continued to expand and evolve over the years. Every day is exciting, new, and fresh and we always remember how important it is to continuously seek out new challenges and expand our knowledge. SnL is thrilled to most recently be named the agency of record for Zappos.com (Private label) and Zappos Couture, along with Civilianaire (premium denim), Queen George (novelty t-shirts), Sugar (junior footwear) and Tokidoki (lifestyle).  These clients keep us on our toes and keep things exciting…

So here’s your challenge:  every day do something new. No matter if its finding a new charity, seeking out a new relationship, or trying out a new sport. You just might surprise yourself!

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