THE CAUSE I CHOOSE IS…ALL OF THEM!

by stacilevine on September 13, 2011

There are so many amazing causes, So many amazing people doing amazing things And I truly believe we’re all on this earth to do something more than just live… But I often find myself paralyzed and overwhelmed by so much devastation and sadness in every sector in every corner of our lives…that I can’t choose just one…And all of them are truly amazing… Children need help all over the world, there’s hunger, disease, a global water crisis, injustice to women, environmental destruction, natural disasters and people left homeless, drought, poverty, mental illness, our oceans are polluted, animals need homes, and so so much more. We have needs in our country yet there are global issues more distressing than anything we can fathom. Meanwhile we go on with our lives and people die. Unfairly, unjustly for so many different reasons. Different cancers have taken different people in my life, how do I choose which one to focus on and support? Mental illness is prevalent in my family, autism is prevalent in my family… how can I make even a tiny difference in any of these things? What we do at SnL doesn’t really “make a difference” but if anything, maybe it has made us think and become aware of so many great people who dedicate their lives to making a difference. AND we need to remember that if every one of the billions of people on this earth “do something” we can collectively make a difference. I wish I could be one of those people that dedicate their lives to a cause and really make a difference. Maybe someday I will. Taking off on a shoe drop to Ethiopia, traveling to a remote village in Africa to help build a water well, even going on a mission to save lives somewhere, anywhere… Until then, I will continue to be inspired and awestruck by the people that do and their dedication and courage. One of these people is Agi Hershberg. Agi’s husband died of Pancreatic Cancer. One of the most deadly of all cancers. It took her husband and it took my mother in law. And it’s trying to take Karen’s. And we all know about the fight Steve Jobs is fighting. And there are thousands more. Agi has dedicated her life to finding a cure for this evil disease. So today I will choose and honor her work. You can learn more about it at www.pancreatic.org. Whether there’s that one special thing in your life YOU’RE passionate about and want to support, or if you’re like me and you just can’t pick, pick them all! And let’s all continue to be inspired by people like Agi, Blake Mykoskie, even little Seth Maxwell or even Bill Gates or Nelson Mandella who have made a commitment to making a difference. We need more of these people on this earth. I honor all causes and the people who have dedicated their lives to making a difference. Causes don’t make a difference, people do.

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One Year Reflection

by stacilevine on August 18, 2011

It’s already been one year since we moved into our new office! It sure has been a wild, crazy, exhausting, interesting and rewarding year…

Let’s first touch on the wild and crazy… we moved into our new digs and after 10 years in our old space, it was quite cathartic going through years’ of “stuff” and when we say we left almost everything behind… we truly did. Our desks, chairs, computers… it all stayed. Now we sit in our lofty space with lots of fresh air and less “stuff” crowding our office and instead lots of fresh and creative ideas are filling the room.

Not only was the move exhausting, but the economy took its toll on us too… we saw clients come, clients go, staff come, staff go… whew, just thinking back about it makes us queasy. But we’ve ridden the storm – and we’re settling in, settling down and looking forward to settling some new clients! Our latest client additions, Band of Gypsies and Suss have been incredibly fun and rewarding brands to work on and our expansion into social media has been extremely successful. We’ve been able to increase our clients’ fans and followers two-fold, and have even launched a few ad campaigns and new websites along the way. We may still have hills to climb but we’ve got hiking boots under our high heels so bring it on!

And… it’s really interesting that although we may have our smallest team since our beginnings over 23 years ago, we have the most dynamic, synergistic and professional group ever. We hired our first-ever VP this year, Marla White and she’s keeping us all on our toes, and keeping us laughing (have you heard her infectious laugh?). And our recent SnL Guac Off was a fun celebration of summer and our camaraderie…

The rewarding part? As we head into our 24th year of business, we still hear laughter in the office, our clients have become our friends, our brands businesses are growing, we’re giving back… and we’re still having fun.

Here’s to the bright side of 2011.

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Lollapalooza 2011: Who, WORE, What

by snlcommunications on August 11, 2011

Post by Ramsay

This past weekend over 270,000 fans flooded Grant Park for Lollapalooza’s 20th Anniversary Music Extravaganza. Braving the heat, dust, rain and the inevitable mud, attendees gathered for the 100+ acts that would grace the festival grounds. Downtown Chicago will never be the same.

Among the Lollapalooza lovers was one of our very own Partner, Karen Schneider.

SnL: So this was your 3rd year attending the show? What was great about 2011?

KS: I think the headliners were the best they’ve ever been. Coldplay, Foo Fighters, Eminem, Muse- it doesn’t get much better than that. My sister got it right when she called it a “musical Disneyland.”

SnL: You were able to get really up-close and personal shots of some acts, in particular Coldplay. Any highlights?

KS: Just being there and watching the band work up such a sweat, playing with such intensity and passion. It was so cool seeing this up close, a sneak peek into what is really going on stage. The connection and synergy between the band members was totally awesome. You could really sense they were enjoying each other and what they were doing and feeding off of the thousands of screaming fans.

 SnL: We all know Lollapalooza is a glorious musical experience, but we’re dying to know, how was the people watching? Any notable festival fashion worth bringing back to LA?

KS: Definitely saw a lot of fringe, in vests and skirts and tops. Lots of maxi dresses and short shorts, worn with cowboy boots, low, worn-in work boots or fringed moccasins. A few colorful Wellies too.  Lots of flowy dresses, very Stevie Nicks. Loved this one “scarf” dress.  People were trying to stay cool so everything was light.  Lots of accessorizing, especially with bracelets, beaded, leather and jeweled. Plus a lot of bandanas and scarves!! 

SnL: The weather was all over the place for you guys. How did that affect the overall experience?

KS: Mostly sun and heat up until Sunday which was all over the place. First it was hot, then it poured, then there was sun (and a beautiful rainbow!) then back to rain.  Kept us guessing for sure.  By nightfall, we were sloshing in the mud to the Foo Fighters.  Everyone just sort of embraced it. It was inspiring to see people so unaffected. They were just truly there for the music. And all the bands kept playing through it all.  It was a scene out of Woodstock!!

Man, wish we all could have gone! Lollapalooza sounds like one hell of a musical experience. Until it comes around next year, take a look at 2011 with Karen’s killer photo coverage below!

 

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